In the cosmetic packaging industry, personalization and speed are no longer optional—they are expected. As global brands seek new ways to differentiate their products, packaging must evolve to deliver more than just protection and branding. It must provide uniqueness, impact and flexibility. Tapematic responds to this demand with the IDM II, a fully automated decoration line that enables inline personalization through variable data, combining multiple decoration techniques in one seamless process.
Building on decades of experience in industrial coating and decoration, Tapematic has developed a system that transforms how cosmetic packaging is designed and produced. The IDM II combines hot stamping, laser decoration and UV varnish in a single line, with the ability to customize each piece with individual data. The result is a modular, scalable, and incredibly efficient platform that sets new standards for inline personalization.

A modular approach to custom decoration

The IDM II is not a standard machine—it's a flexible modular system built around the needs of each manufacturer. Just like the PST Line II, Tapematic’s core sputtering and coating solution, the IDM II is designed for configuration. It can be adapted with various modules to perform specific tasks inline, without removing the item from the conveyor or needing manual handling.
Each module in the IDM II is dedicated to a different process:

• Hot foil stamping for metallic effects
• Laser decoration for sharp, high-precision marking
• UV coating for gloss, protection and enhanced durability

What sets this line apart is not only the combination of these technologies, but the fact that they operate inline, without compromising speed or precision. Moreover, the IDM II supports the integration of variable data systems, allowing each item to be uniquely decorated with text, numbers, barcodes or even QR codes—automatically and at scale.

The power of variable data in cosmetic packaging

Variable data decoration introduces a new level of customization to cosmetic packaging. With traditional techniques, each packaging design required a fixed die or screen, which meant that every unit in a production run looked the same. Changing a detail—such as a batch code, name or message—required stopping the machine and changing the setup.
With the IDM II, variable data can be input digitally and transferred directly to the laser or hot stamping modules. This allows brands to:

• Personalize each product with a unique code or message
• Create limited editions with individualized packaging
• Implement traceability with inline serialized marking
• Add security features such as invisible codes or authentication tags

This digital flexibility empowers cosmetic brands to engage more directly with customers, respond quickly to trends, and maintain tighter control over supply chain transparency.

Fully automated inline workflow

One of the most powerful aspects of the IDM II is its complete automation. From loading the components to finishing with UV coating, every step is handled by the machine. There is no need for manual repositioning, no intermediate cleaning, and no disassembly of the line. This inline logic offers numerous advantages:

• Reduced labor and handling errors
• Shorter production times
• Improved repeatability and quality consistency
• Higher throughput with less downtime

Unlike traditional decoration setups, where components move between different machines or stations, the IDM II keeps them on a continuous path. The UV varnish module at the end of the line ensures that each decorated part receives an immediate protective coating, locking in the effect and safeguarding the final look.

Versatility across packaging formats

Tapematic designed the IDM II to handle a wide range of packaging shapes, sizes and materials. From cylindrical lipstick tubes to complex mascara caps and jar lids, the line accommodates diverse geometries. The modular nature of the system makes it easy to switch between product types or adapt to new designs without major retooling.
Decorations can be applied to the top, side or both areas of the packaging. This is made possible through adjustable heads and multi-axis laser systems that can precisely target the required surfaces. Whether working on plastic, metal or coated substrates, the IDM II ensures excellent adhesion and high-definition decorative effects.

A turnkey solution for modern cosmetic brands

The IDM II is more than a piece of machinery—it is a strategic tool for innovation. In an increasingly competitive market, brands that adopt agile, data-driven production methods will outperform those reliant on traditional decoration.
Tapematic's solution enables just that. It supports batch-to-unit personalization, inline quality control, and multi-process decoration—all within a single footprint. Clients benefit not only from superior technology, but also from the expertise and reliability of an Italian company with a proven international presence.
At Tapematic’s facility in Ornago, a complete IDM II line is available for live demos and testing. This allows potential clients to evaluate performance, test materials, and configure the ideal setup before committing to production.